Passionate about using technology to change the world? Join our growing team of digital enablers.
Our international heritage in custom racing software development and pari- mutuel development ensures you get the best of solutions to keep your business at the forefront of the racing and wagering industries.
We shall be the pillars for your wagering foundation's digital journey.
It is our commitment to deliver solutions that provide the ultimate operations and betting experience.
NorthAlley provides complete turnkey solutions for wagering clients, at the core of which are our cutting-edge software and management services that are built with the latest technologies and extensive knowledge of the global horse racing and betting industries.
We have forged strategic partnerships with top racing technology companies in Tote Management and Accounts & Information Management,and worked with the Top 2 racing tech operators in the world.
NorthAlley is dedicated to leveraging technology as a valuable asset for you, streamlining and optimizing your operations that will increase revenue and return on investment at your end, and improve customer satisfaction
Our integrated and cloud-based Racing ERP Solution helps businesses increase competitiveness with fast and flexible business processes. It also improves resource and asset utilization and accelerates time to market.
Built by domain experts with international exposure, NorthAlley's Racing ERP system is broad- based covering all possible modules suitable for new-age racing and gaming enterprises, which serves to effectively tie the individual departments together providing better visibility into operations. It enables enterprises see the big picture in order to make the right strategic calls.
It is extremely user-friendly and is built with the highest security and data protection standards. The record keeping and reporting capabilities of the system also enhances compliance capabilities.
Our Mobile Wagering Platform puts our streamlined wagering interface, up-to- the-minute odds and race information in the palm of your hands. The simple and intuitive, modern mobile application allows customers to place a wide range of wagers on-the fly using internet-enabled hand-held devices.
Patrons and customers can now get real-time data and experience through NorthAlley's customizable Self-Service Terminals and place bets on spot than having to travel to the betting window or depending on the betting window operator for information. Our kiosks designed to accept cash, NFC card, QR card etc., are easy to use, instills player-confidence and ensures 100% player anonymity.
Find in us the perfect partner for all your IT requirements. Our custom-built solutions and applications will help you derive competitive advantage, fill in the gaps in functionality, address business processes for which no solutions are available in the market and stay ahead in the race, always.
NorthAlley specializes in building custom software to cater to the changing needs of the racing and gaming industry as it undergoes technological revolution. From information management systems to specialized kiosk functions and mobile applications, we build solutions that can be run on a multi-channel dynamic environment and customized to deliver seamless customer experiences across devices.